시사영어 (1) 썸네일형 리스트형 Make the Competition Irrelevant: Blue Ocean Strategy by W.C. Kim and R. Mauborgne “The only way to beat the competition is to stop trying to beat the competition.” – Blue Ocean Strategy If you want to launch a successful business, don’t waste time competing for market share. Instead, focus on creating new value and expanding the current market. If you create new value, you will find yourself in a highly profitable Blue Ocean, where the competition is irrelevant. Professors W... 이전 1 다음